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6 Best Video Marketing Platforms for Your Business

By
Andre
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0
5 Best Video Marketing Platforms for Your Business

Our digital lifestyle has grown incredibly quickly. Get this: 2019 is the last year for Yellow Pages’ new publication.

That means most people no longer use physical telephone books anymore — then again, why would they? They could store thousands of contacts in their smartphones and look someone up real quick instead of having to turn hundreds of pages.

A similar thing is also happening to digital videos, namely movies and TV shows. According to the data from Flexible, the number of TV shows on Netflix in 2018 reached 1,596 titles, from only 530 in 2010.

It indicates that the demand for digital and on-the-go video content is rising quickly, and brands are jumping onto the bandwagon to keep in touch with their customers. You should be too!

There are so many social media sites, apps, and digital platforms where people are spending their time. Choosing which video marketing platform to use could be a real challenge.

This article will talk about 5 of the most prominent video marketing platforms that you should consider for your brand. But before we jump into that, let’s get something clear: video marketing platform ≠ video hosting sites.

Video Hosting Sites vs. Video Marketing Platform

You can upload your videos directly into WordPress or other hosting services like HostGator — but if you ask any marketer who is worth their salt, they’d say that’s a bad idea.

Video marketing revolves around publishing videos, promoting them to different channels, and measuring the relevant metrics to see which aspect of the video needs improvement.

Channels are where the difference between a video hosting service and a video marketing platform lies.

With a video hosting service, you’ll get exactly just that: a place for your videos. With video marketing platforms, you’ll get more features like integration to other platforms, managed storage, and sets of analytics data that could translate to business decisions.

Here is the list of Video Marketing Platforms

Now, which video marketing platform should you choose? We’ve rounded up 6 of the best video marketing platforms available in 2019 to help you make that decision.

1) YouTube

Account Types: Free

Pricing: Nill

When we talk about videos, it’s almost impossible not to talk about YouTube. It’s arguably the largest video-based platform on the Internet. Whatever kind of video you want to find, chances are you could find them on YouTube.

Notable Features:

  • Integration with Google Analytics.
  • Embed Codes for easy integration to websites.
  • Social Signal to measure engagements.
  • Top-notch search algorithm.
  • Integrated advertising option (Google Ads).
  • One-for-all user account (Google, Gmail, Analytics, Search Console, etc.).

2) Vimeo

Account Types: Free, Paid

Pricing: $0-$75/mo.

Vimeo is the aesthetically attractive cousin to YouTube. Vimeo has reportedly taken a bite of YouTube’s market dominance with 715 million views every month with its niche audience and sleek interface.

Vimeo’s aesthetic appeal in every part of its website appeals to specific groups of audience, e.g., motion designers, illustrators, and animation studios. It practically rotates around the idea of sound filmmaking and inspiring videos.

If you have those two in your brand vision, then Vimeo is the platform for you. However, that doesn’t mean Vimeo lacks valuable features.

Notable Features

  • No advertising in your videos, even with free plans.
  • Built-in social media integrations.
  • An option to sell/rent your videos.
  • Privacy settings for premium users.
  • Technical support with their paid packages.
  • Vimeo’s smaller and more community-driven.
  • Minimum competition with other creators (compared to YouTube).

3) Wistia

Account Types: Free, Paid

Pricing: $0-$99+/mo

Wistia is a platform that is designed with businesses as their core users. It offers video heatmaps and complete control over the branding for the videos embedded on your website.

Wistia offers a generous room for customizability — you can add social media share buttons, integrated marketing tools, crowdfunding animation video, and put various branding options in your videos.

Videos that are hosted on Wistia have native Twitter integration. It means that Wista-hosted videos are watchable within the tweet without having to open up a pop-up player.

With an analytics package, you’ll get the heatmap for each view of your videos. This point lets you know which section of the video people watch or skip the most. This insight helps analyze and optimize your videos.

It’s worth noting that with the free plan, you’ll get to upload only three videos every month and the basic Wistia features. With the Pro plan, you will be limited to 10 videos every month — but with an extra 25c, you can upload as many videos as you like.

There is also an advanced plan which It can customize to meet your needs. The pricing for this plan is presumably unique for each user.

Notable Features

  • Advanced Analytics, which includes id tracking and engagement metrics.
  • Batch video uploads.
  • Bulk video management settings.
  • Universal hosted video playback with comments & moderation.
  • Advanced HTML5-based video player with Flash.
  • Advanced video metadata management.
  • Customizable video player, with templates and widgets available.
  • Playlists that it can assign to specific video players.
  • Video security features include IP allow listing and password protection.
  • Email gating for lead generation.
  • Integration with various marketing and CRM platforms.

4) Vidyard

Account Types: Free, Paid

Pricing: $150-$2,000+/mo. (marketing plans); $0-$80+/mo. (sales plans)

Vidyard is not a free platform, but it’s a rising contender in the video marketing platform scene. The first impression that many people get from Vidyard is that it provides a niche video product for sales and marketing purposes — and that it charges a hefty price.

Granted, it takes a little bit more time to set up everything correctly. However, once everything is up and running, it can offer well-optimized and streamlined sales and marketing campaigns.

The premium price tag that Vidyard puts on their services offers what a premium video hosting platform should: unbranded video player, no ads, auto-encoding, social share buttons, custom thumbnails, and video engagement analytics.

But those are the features that you can find on cheaper services, right?

Vidyard takes it a step farther. It provides individual viewer-level tracking and analytics, complete with a whole set of video marketing tools that allows you to do A/B testing for multiple video thumbnails, generates leads, and test a variety of CTA’s.

Notable Features

  • Video hosting, upload videos and create a video player embedded in an email or website.
  • Batch upload video content
  • Manage video thumbnails
  • The video player has Flash Fallback
  • Create and design a branded video player, change color, size, etc.
  • Engagement analytics, including contact tracking
  • Social media and marketing integrations
  • Salesforce.com integration and app

5) SproutVideo

Account Types: Paid

Pricing: $59.99-$499.99/mo.

SproutVideo is an easy-to-use video marketing platform for small to medium businesses. Its intuitive user interface makes uploading videos a one-click task.

It allows you to add a custom branded video player, security measures, and track analytics data such as views and engagements. And of course, it also enables you to publish a video to a website via embed codes or playlists.

Read Also: Easy Ways To Fix QuickBooks Error H101

Sprout designed its platform with marketers in mind—the analytics provided by their built-in tool drills down right to the individual level. The heatmap feature helps marketers determine which point in the video viewers stopped watching and where they started watching again. 

Notable Features

  • Customize the colors and playback behavior of your video player.
  • Include post-video CTA for lead generation.
  • Create an embeddable video playlist.
  • Video views and engagement data for both embedded videos and playlists.
  • A set of optimization tools to help with the creation of video site maps.
  • HTML5-based video player to support both desktop and mobile devices.
  • Change the privacy options for your videos — including multiple-login tracking and password protection.
  • Restrict domains in which videos can be embedded and played.
  • Use SSL embedding in protected pages or applications that require encryption.

6) Brightcove

Account Types: Paid

Pricing: $199 (marketing), $499 (enterprise), custom (monetization)

Brightcove is a suite of video hosting and marketing tools specifically designed for businesses. Unlike other paid video marketing platforms, Brightcove offers monetization options for your videos.

Are you confused? Let me explain.

Brightcove online video solutions categorize into two separate groups: Media and Brands.

Brightcove Media is targeted towards media, content publishers, distributors, and individual creators who want to engage and earn off their videos. Brightcove Brands is more focused on the marketing aspects of your videos, which includes analytics and other helpful information which it can use to improve content delivery at every stage of the customer journey.

Brightcove allows users to customize their video players, embedded to websites and social media sites. There is also a live streaming feature included in the packages — with fifteen different player templates to choose from.

To show their effort towards making a global video marketing platform, each of these templates is available in six different languages.

It also provides YouTube sync, an excellent time-saving feature as it links the videos automatically to YouTube, which helps offer a broader range.

Notable Features

  • HTML5-based lightweight video player.
  • Customizable video player with the use of HTML, JavaScript, and CSS.
  • Native player Standard Development Kit (SDK)
  • CRM and MAP integrations.
  • Interactive video players that allow you to add user interaction to your videos.

Choosing The Right Video Marketing Platform

These video marketing platforms are all great — they have their selling points and weaknesses that make them unique to each other.

Let’s assume you are doing video marketing to build a brand and generate more leads. To choose the right video marketing platform, you should consider these factors:

  • Lead generation feature to create your email list.
  • Customizability for branding purposes.
  • Analytics tool and possible integrations with third-party tools.
  • Their cost in comparison to your video marketing budget.

Easy Ways To Fix QuickBooks Error H101

By
Hardeep Singh
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0
QuickBooks error h101
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QuickBooks is a commonly used bookkeeping tool that allows users to track transactions efficiently and quickly. Despite the fact that QuickBooks is the ideal bookkeeping software, it might be slowed down by particular interferences at any time. This issue occurs when a PC-based organization document requires additional configuration.

This blog will demonstrate the procedures to be performed in order to assess QuickBooks Support. Currently, we must first understand the causes of the H101 error in QB before learning how to resolve a similar error.

What Causes Quickbooks Error H101 to Wreak Havoc on Your Computer?

We’ll discover all of the possible causes for the QuickBooks error H101 notice to appear on the screen:

  • In the event that your DNS settings are incorrect.
  • QuickBooks administrations are yet to begin.
  • Firewalls, for example, may restrict access to the PC where the organization’s document is stored.
  • Because of QuickBooks Software’s ill-advised installation.
  • When QuickBooks Online Support fails to obtain the PC’s Internet Protocol (IP) address.
  • To access the organization’s documents, you must get through the firewall squares.

You can now get the solutions to the questions about the QuickBooks Error H101.

Easy Ways To Fix QuickBooks Error H101

When the client needs to have an association between the organization records and friends work area and is unable to communicate with the server, Error H101 occurs.

Technique 1: 

  • Specialist in QuickBooks document management.
  • If you need to get rid of QuickBooks error codes, you can download the QuickBooks document specialist for your PC. It will assist you in clearing the framework of all H arrangements and multi-client errors.
  • If you haven’t dealt with the blunder codes yet, now is the time to do so.

Technique 2: 

  • You’ll use this strategy to get to the host and admins.
  • To verify the facilitating, do the following:
  • On each facilitating PC, open the QuickBooks Online Accountant programming, then open the document and go to utilities.
  • Check the list of PCs for a host of multi-client access and work on the other PC.
  • Currently, the organization document must be displayed behind a closed window.
  • Check the administration and facilitating for this error.
  • In your PC framework, begin the QuickBooks DBXX and QBCF screen administrations.
  • Look for the QuickBooks DBXX Service in the administrator box and turn it on.
  • If you are unable to see the QuickBooks DBXX administration, you will need to install the database server administrator. To complete the program, you must first open QuickBooks and have a watch that allows you to do so.
  • Take into account turning on the QuickBooks DBXX support and the administration status will begin.
  • Press on recovery and restart your framework; this will, in turn, mend the administration if it fails to do so, and then repeat the procedure for the subsequent disappointment.
  • Currently, you must open QuickBooks on all of your workstations.

Technique 3: 

  • Make a second organizer for the record and make it available to everyone.
  • Make a new envelope in the facilitPresently, duplicate the.qbw record in it.
  • Finally, to open the organization record in multi-client mode, you must check out.
  • If the issue hasn’t been resolved yet, try the solution offered below.

Technique 4: 

  • In this method, all you have to do is add or modify the server in the Windows have record.Easy Ways To Fix QuickBooks Error H101

Technique 5: 

  • Use new ports to communicate the firewall’s design.
  • Currently, I need to delete the AVG application in order to alter the Windows Defender that comes standard with Windows 8. If you have any questions about the AVG program, you can contact the AVG direct supplier, or if you want to keep up with the AVG programming, you can contact the AVG direct supplier. On each PC, take the following steps:
  • Find a link between the Windows firewall and the settings.
  • Select ports and press them immediately.
  • TCP should be selected from the list of local ports.
  • Working. Fill in the name in the name field and click Finish.
  • Rehash all of the above advancements for inbound standards.

How Can You Protect Your Teens from the Traps of Dating Apps?

By
Hardeep Singh
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0
How Can You Protect Your Teens from the Traps of Dating Apps

Teenagers spend so much time on the internet. Previously time-consuming activities, such as finding entertainment, shopping, and socializing, can now be completed almost effortlessly without ever leaving your home. Teenagers have access to the whole world through the power of the Internet. And more or less, this is true for the dating world, too.

In the past, teens waited by the corded phone until they received a call from a prospective suitor. Now, a single swipe of the thumb can arrange a date for the younger generations. Older generations are perhaps unaware of a set of problems posed by this newfound ease. Dating sites, apps, and social media can be risky endeavors when kids begin exploring romantic interactions. They can result in a loss of privacy, meeting strangers, and inappropriate interactions.

The best way for these dangers to make their way into your life is through dating apps. Careful and overbearing parents are two very different things, and it has never been harder to distinguish between them. As a parent, however, you can mitigate the risk by having a conversation with your child. 

Tips on How to Protect Your Teens from Online Dating

Now we will discuss some tips and tricks about how you can protect your teens from online dating app traps. Lets start.

1) Make Sure You Are Informed & Are Aware of What to Look For

Staying up to date is the easiest way to begin protecting your teens. Keeping up to date with online interactions is so important for parents. You owe it to your teen to learn which apps are easiest and most susceptible to fraud and know which of these they are interacting with. Facebook is often used for importing data, and geo-tagging on photos is often unwise. Even social media apps can be used for romantic or social meetups, so you need to watch out for weird messages coming from them as well.

2) Stay Calm; Don’t Panic

Maybe you’ve noticed your teen uses dating apps or websites or that they’re flirting—or more—with people on social media. You don’t need to panic. Make sure you don’t yell at your teen or break down their door. A conversation is needed now, and you might only have the opportunity to set the tone for the next few years. Taking out online dating without supervision for teens is a bad idea, and they need you to keep them safe. It is important to approach things this way. There’s no point in punishing or hurting them. It’s your responsibility to ensure their safety and inform them.

Educate your teen on how easy it is to misrepresent oneself on the internet. Your teen will begin hiding his activity from you if you barge in screaming, belt in hand, into their room. Don’t just say, “don’t do that,” but sit down with them and talk instead. If you allow them to make plans or talk to you about dating, tell them you need to be included in those conversations. Be sure to tell them that you will be involved, not out of a sense of being nosy, but out of love.

The most important thing you can do for your teen is let them know that you understand the situation. They will appreciate it. If they have problems, they’ll be more inclined to seek your guidance and assistance.

3) Make Sure Their Privacy is Protected

Next, you need to ensure your teen’s privacy when it comes to protecting them from the dangers of online dating. Who do they share their information with? Are they sending pictures with geographic information? How about their birthdates and school names? Make sure that your teen hasn’t given out any vital information to strangers when using dating apps or websites. If you want to protect your teen’s online privacy, you need to periodically monitor their online activity, at least until they understand the risks.

Have your teen show you how they use the Internet. Observe what they send and receive and if they are sensible about who they reveal information to. Remember, everything has a history, including apps and web browsers. You can find out how to do so by searching on Google. Please take part in your child’s online life as much as you do in their real life-don’t let their privacy slip through the cracks.

4) Talking About Risks

Teenagers especially tend to believe that they know more than they do. They think they know the risks. Their view is that they are aware of every potential hazard. This is something you need to discuss with them. By providing a little bit of information about your teen’s location, a person can meet the teen in an unexpected place outside of the teen’s home or school. Even though online predators are rare, you should warn your teen about the dangers.

It would be best to warn them that sharing compromising information or photos can result in social repercussions. Do you want to expose your teen’s scantily clad photo in the media? Is your teen prepared for the negative reaction? It could be as simple as mentioning this fact to deter this sort of behavior. Also, address the dangers of misrepresenting yourself to your child. Online worlds are enticing because we can be anything or anyone we choose – the physical barrier of a screen allows us to be braver.

5) Keep Involved

It would be best to protect your teen from the dangers of dating, which are easier to access than ever. Be involved but not too much. Make sure your teen has a balanced life. Do not become angry when you are concerned. By doing this, you can get your teen to listen. As much as you guide them, they will seek your guidance, greatly minimizing online dating dangers.

Conclusion

Parents and teenagers alike face unique challenges as they grow up in the 21st Century. It seems the entire dating world has changed, and the world of online interactions has become more sketchy, which almost encourages skepticism! Nonetheless, it is important to maintain an honest and open relationship with your teens so that you can protect them more effectively until they leave home.

How Can I Find Someone on Facebook Using a Picture?

By
Hardeep Singh
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0

Finding someone by Facebook photo id is not as difficult as you might think it is. So many times we want to use Facebook to reconnect with an old friend or make new friends. Sometimes we are simply curious, who sent us a message or status update. No matter what your reason, here is how to locate someone by Facebook photo id. Using this trick will reveal not only the person’s name but their location, email address, photos, and even more information.

What is the Reverse Image Search Option?

So, just what is so great about doing a reverse image search on Facebook? First of all, you do not have to be a computer expert in order to do this. It really only takes minutes of your time! All you have to do is:- 

  • Go to the Facebook profile page for the individual, click “search,” 
  • On the next screen, click” uploading files,” 
  • then choose one of the folders named “images.” 
  • Once you have chosen an uploader, wait a few seconds 
  • then click on the arrow at the top of the screen that says “download images.” 

Once you have downloaded the images you can then use these tools on the Facebook photo search page for identifying the person in the photo, which was how to find someone by Facebook photo id before.

Reverse Image Trick on Other Search Engines

You can also use the same trick on other websites such as MySpace and Squidoo. Just go to the photo albums or search engines for those websites and then on the bottom right-click on the link that says “link to someone.” This will take you to a page where you can click on the link to the person that you are trying to locate. The only difference here is that instead of an individual’s name, there is a Facebook picture search icon. You can use the right-click feature to save the image and then you can use the mouse to click and drag the link to the person that you are trying to locate.

How to find someone on facebook by photo?

If the photo has been uploaded within the past 24 hours, you may be able to determine the user through their Facebook profile information. Look at the upper left corner on the main page. There is a link that says “Find Friends,” which takes you to a page that allows you to select a location where you want to search. Click on it will take you to a list of different locations for you to upload your photo. You can click on each location that you are interested in and upload your photo there.

This can be done by right-clicking on the picture and then clicking “upload now.” After it is complete, you will see a message stating that your file is uploading. Click the “new tab” and you will be taken to a new tab where you will see the newly uploaded picture. At the top of the screen there is a “reverse image search” link. Right click on that link and it will take you to another window with a “search for me” link.

Advanced Search Option

The “advanced search” link in the upper left corner of the screen will take you to an advanced search option where you can enter the photo id of the Facebook photo. Enter that photo id and click the search button. The advanced search option lets you choose different location searches as well as different ways of sorting the results.

Other Methods

If you are not interested in using the advanced search feature and simply want to narrow down your results, use the search box on the right side of the Facebook page. Using the text search box, enter the person’s name and/or picture ID. Use the up and down arrows to move up or down. When you have reached the desired results, the results will be shown in order of relevance. Your message will appear and you will be able to decide whether you want to share the information with the person or not. You might also be interested in knowing about Enhance The Google Reviews.

If you are still not convinced that your search has been successful, try the reverse image search option. Using this option, you will be able to get the same results as you would if you had used the advanced search feature. If you are still not convinced, then you may want to try out the free tool that Facebook has made available to help users locate friends and family from their photos.

The Most Beautiful Places in India for a Solo Trip

By
Deeksha Arora
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0
The Most Beautiful Places in India for a Solo Trip

Going on a solo trip is probably the best experience that you can give to yourself. It is not only fun but also empowering to see the most beautiful places all by yourself and all the trip decisions are in your hands. Like sleeping in late or waking up early to watch the sunrise. Or spending your whole day finding new museums or just relaxing on a beach. All of it is in your hands and there is no one else to say otherwise. 

But, at times, solo trips can be very daunting, especially when it is your first time. Your budget, safety, and other types of activities, it has to be considered before leaving for a solo trip. Why travel around the globe, when there are cities and places to explore in India itself! Whether you are looking for an adventurous place or a spiritual city, India is known to be a great country to explore alone. From bustling cities to beach towns, India has some outstanding places to visit. 

Here are some of the best cities that you can visit if you are traveling alone. These places will let you experience different cultures and traditions all at once. 

Darjeeling

Northeast India is said to be one of the most beautiful regions in India. If you are looking for a place where you can breathe fresh air, Darjeeling is the perfect place to visit. It is a beautiful hillside town and is home to some of the most aesthetic landscapes. 

Darjeeling

Darjeeling is a place where you can get a break from all the frenetic cities in India. It is a great destination for solo travelers. Soak up the beautiful scenery by packing your bags and going to Darjeeling right away for your solo trip! 

Manali

If you think you are an adventurous person, spend your next solo trip at the hilltop of Manali, Himachal Pradesh. This place is white beauty. Covered with snow, this is the most beautiful place to visit and experience the pleasing cold weather. Explore different snow activities like skiing, water rafting, paragliding, hiking, and so many other activities. 

Manali

Manali is also a perfect place for people who want to visit spiritual places. There are so many temples that are tucked away in the valley. One of the most famous temples is called the Hidimba Devi Temple that experiences a lot of people visiting. 

If you want to visit Manali and are confused as to how you can book the hotels and flights, you can go to Ixigo. They will help you out with everything and make your solo trip easier. You can also use Ixigo promo codes for a better experience while getting your bookings done! 

Ladakh

The white desert – Ladakh is a place for thrilling adventures. With the rugged terrain, snow mountains, icy glaciers, this place is just aesthetically pleasing. It is the land of high passes, and tourists can set themselves up for trekking, biking, camel rides, and other fun activities that can be enjoyed. 

That’s not it, you might also catch a glimpse of some wild endangered animals like the snow leopard. This place is perfect for a solo trip as you can enjoy adventurous activities as well as seek peace, with spiritual retreats as well. 

Ladakh

Want to visit Ladakh? So, what is stopping you? Go to Goomo and book your flight, train, hotel rooms beforehand, so that you can explore around freely and not worry about your stay. You can use Goomo coupons to get a discount so that you do not have to pay extra. This is the perfect way to save money as this has to be kept in mind while going for a solo trip! 

Varkala

Not known to many, Varkala is a beach town, just like Goa. It is a perfect place if you are a person looking for sun and humid weather along with serenity. Even though it is a beach town like Goa, Varkala is not completely a tourist spot. This makes it more exciting. Visiting an unexplored, yet beautiful place like Varkala is a different experience in itself. 

Varkala

Spend your time here by sunbathing on Varkala beach and enjoy all the watersports that are available here. You can also visit the age-long Fort called Anchuthengu Fort that was found by the British East India Company! Interesting, isn’t it? So, pack your bags and visit this beach town right away for your solid trip. 

Conclusion

No matter where you decide to visit, if you exercise caution, planning a solo trip is one of the best ways to see your country with your experiences. You get to craft your itinerary and create the vacation of your dreams that you can enjoy all by yourself!

Solo trips are the best way to see the places and explore the cultures according to yourself. So, go ahead and pick a location to visit a whole new place all by yourself! 

Enhance The Google Reviews Of Your Senior Care Community Easily

By
Deeksha Arora
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0
Google Reviews

We all know the importance of online reviews, whether on Google My Business or any third-party website. Most people prefer first to read reviews about a particular business or a product/service. Based on the online reviews given, one can easily analyze people’s decision-making process of having any age or being in any stage of life. For the senior living community, Google reviews have proved to be one of the most successful glimpses that the visitors have for perceiving the community’s quality.

Choosing senior care is an emotionally charged, difficult decision. And with nearly 30,000 assisted living communities to pick from, most households use a bunch of time examining and assessing their options. Sadly, in-person visits and tours are tough with today’s Covid-19 social distancing constraints, so promised residents and their families must rely fundamentally on data they find online to make their choice.

Reviews based on personal experience, features in the community, and positive encounters with the stop immediately influence the fact that the community will again go for the Google search or not even; the business has more reviews and receives a high rank in SEO results. The question is how you can encourage the visitors and residents to write a Google review for your business. To enhance the ranking, usually, people hire SEO professionals to develop strategies and tactics for helping the websites lead in a SERP. However, along with adapting the strategy, there is immense importance of Google reviews as well.

Sending the Invitation In Unique Manners

To reach different customers, Google review has played an amazing role. You can easily put the Call to Action link on your community website along with the link where the users can write the Google review. You can also enhance the look by including a postcard having an invitation that will remind the users even when they are away from the community. Apart from this, you may also include a CTA on the monthly billing statements of the customers.

Incentivize Your Staff To Write The Reviews

Google reviews are more important when they are in the current. Usually, people neglect the reviews given by users months or years ago. Along with the customer, you can also try involving your employees to mention their reviews.

Provide Prompt To Generate Review Ideas

Usually, it happens that people get free stuff whenever they see an empty box. Instead of putting up an empty box, you can also put a questionnaire or an area offering the customers to give their feedback. You can also create a separate page on your website having questions that can help the users out. The questions may include, like, are you happy with the staff? Or are you happy with the products we are providing or any other? Apart from the questions, you can also provide a Google-generated link that can easily redirect the customer towards the Google review entry field.

Take Help From The Third Party Services

If you do not have much time on manpower or human resource who can mention reviews on Google, you can also try getting third-party services like BirdEye. They will provide you the customer solutions along with managing your approach to soliciting the reviews. It depends upon you which approach you are willing to adapt to increasing the Google reviews, but still, you should try to avoid becoming a nuisance to your customers. Try to provide excellent services along with gentle nudges.

Respond To The Google Reviews

Businesses having verified accounts can easily respond to customer reviews. Moreover, the information was given by the users, and the business people usually show up in Google and map searches. If you engage your reviews along with gratitude, it will encourage more reviews because it will show that you are interested in the customers’ feedback. Also, it will not only be seen about collecting the numbers.

There are undoubtedly several ways to get reviews online. The essential thing is to take action. Although senior living facilities meet different hurdles when asking for reviews, a well-planned strategy can help you be successful.By adopting such guidelines, you can easily increase the Google reviews of your senior care community. Usually, people focus on hiring the companies that can provide the best SEO services, but it is also necessary to give Google Reviews proper consideration.

Important Facts You Should Know About Rugs

By
Anjul Tomar
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0
Important Facts You Should Know About Rugs

Rugs are a must have item in any home. They serve as a decorative touch, a safety measure for slippery floors, and one of the most important elements in maintaining your indoor air quality. With so many different styles and materials to choose from, choosing the right rug can be overwhelming! What do you know about rugs? Not much, we’ll bet. That’s why we’ve created an essential guide to help you learn more. Whether you’re looking for a rug for your home or office, it is important to understand the different types of materials used in rug making and how they can impact durability and style preferences. We also discuss how to care for your rug so that it will last as long as possible! So read on to learn more about rugs!

What to Look for in a Rug?

When you’re going to shop for area rugs, there are a few things to keep in mind. The first is what type of flooring will the object be placed on? Carpets and rugs typically work best on hardwood floors because their fibers tend to trap dirt. What about color? You’ll want your rug to fit with the decor of the room it is going in. What about the size? You’ll want to consider a rug that will extend from under your toes out past where you plan on sitting or standing with a minimal overhang at either end of the rug. Also, the size of your rug will depend on the size of the room you’re using it in.

What Type of Material Should You Look for In Your Rug?

What type of material are you looking for? Is it the traditional, contemporary, or modern design that suits your needs best? Most rugs come in wool, cotton, and sisal, but there can be variations. For example, some styles may blend with synthetic fibers to make the rug more affordable and easier to maintain. If you’re not sure what design you want, the best way to figure out is by looking at different rug designs.

Wool Rugs

Many people are drawn towards wool rugs because they have a more luxurious feel and appearance than other materials. Wool doesn’t absorb quickly, so it’s easy to clean with just a vacuum cleaner or dry shampooing if necessary. Wool rugs are durable too and can last up to 30 years or more with proper care. It’s also a material that comes in many different textures, so you’ll have plenty of options when considering your needs for comfort, style, and durability.

Cotton Rugs

Cotton is another popular option because of its affordability without sacrificing quality. The cotton material is suitable for people looking to save a little money but still want something durable and feels nice. Cotton rugs can last up to 15 years or more with regular vacuuming, dry shampooing if necessary as well as occasional deep cleaning when needed.

Natural Rags

Natural rags like sisal, jute, coir, and seagrass offer a more natural material alternative. These materials are suitable for people who want the look of a rug that is less processed or made with artificial fibers. Natural rags are often hand-woven, which helps them last longer without needing to be replaced as frequently as other types of rugs–they can even last a lifetime!

Synthetic Material

Synthetic materials like polyester, nylon, and olefin are typically the cheapest option. These rugs can be purchased at a much lower price point, but they do not wear very well over time–they may need to be replaced every few years or less with regular vacuuming and dry shampooing.

What Should be the Pile Height

The rug pile is also a key factor in durability and price. Rug piles can be anywhere from a few millimeters to several inches deep or thicker–so it’s important to know how high you want your pile before buying one. The pile height of rugs is how thick or thin the material that makes up the rug is. Low-pile rugs are more delicate and accessible to vacuum, such as runner rugs, because they don’t get caught in your vacuum as quickly when you’re cleaning them. However, these rugs can be a challenge to clean if you have pets because of the low pile.

What Material is Best for Your Rug?

Many people like wool rugs, but it’s important not to forget about synthetic materials such as nylon and olefin if you’re looking for more affordable options. Wool rugs are warmer than other types of material, so they can serve well in an area where you have colder winters. You can play Jeet11 Fantasy App and win huge while sitting on your rugs.

Weaving Technique of Rugs

Are you looking for hand-knotted rugs, hand-tufted or machine-made? Hand-knotted rugs are the most expensive type of rug that you will find. They’re usually more luxurious than other types because they require much time and craftsmanship. On the other hand, Machine-woven rugs take less work to do and tend to be cheaper for the purchase price, making them more budget-friendly. Machine-made rugs are typically a blend of polyester and wool, which is why they tend to be less expensive than other types. These rugs also make your house clean quickly and efficiently as they are easy to vacuum and wash. Hand-tufted rugs are a blend of wool and cotton. They’re considered highly durable because they can withstand many years of wear without becoming damaged or worn out.

The Durability of the Rugs

One of the determiners for how durable a rug is what type it is. Machine woven rugs are typically made from polyester and wool, making them cheaper than hand-tufted rugs, but they also wear out more quickly because they’re less sturdy or resilient to damage or stains than other types. Hand-tufted rugs are typically made from wool or cotton, making them more expensive than machine-woven rugs and longer-lasting. Most of the rugs in your home are likely machine-woven because of the cost difference. There are also more creative types of rugs that have been woven with different materials, which can make them even longer-lasting and less expensive to maintain than wool or cotton-based hand-tufted rugs, for example, silk rag rugs. These materials don’t hold up well to heavy use and are usually best for decorative purposes.

Maintenance of the Rug

Regardless of the type or where you buy your rug, it’s important to maintain them well. The first step in cleaning is vacuuming regularly – at least once every two weeks. When cleaning any rug, the vacuum cleaner power setting shouldn’t exceed medium and only spot clean with water when necessary as this can damage the rug unnecessarily. Also, avoid keeping the rug in direct sunlight, as this can dry it out and cause the rug to fade. If you decide that your rug needs professional cleaning, don’t clean it yourself first. This will only damage the fibers and make them more difficult for a professional cleaner to remove stains. Plus, many carpet cleaners are knowledgeable about proper care for rugs so that they may offer advice.

On a Final Note

When it comes to buying a rug, many factors will affect your decision. The main thing you need to think about is where you’re going to put the rug and how large it needs to be for the space in question. You also want something of good quality but doesn’t break the bank! We can help you in making this process easier by finding one of our incredible rugs at RugKnots or giving us a call if you have any questions

4 Factors to Keep in Mind Before Jumping to the Packaging Process

By
Ravinderjit Kaur
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4 Factors to Keep in Mind Before Jumping to the Packaging Process

Packaging is an important factor in just about every business. It is something that makes your products distinguishable in the market. The packaging is just as vital as the product itself. Through the right kind of customization, you can easily flaunt your brand and make your way in the vast market. 

In the retail industry, people are more inclined to the products that have fascinating packaging. Imagine there is a sea of products on the retail shelves. Which product will you most likely pick? It will definitely be the one the is all-inclusive in information and enticing artworks. 

For example, if you are a vape retailer, then you should know that you have a huge competition, and there is only one way to be apart from them. And that is the customized packaging. The custom vape packaging allows you to imprint your brand’s logo and taglines in an attractive manner. 

Moreover, there are certain limitations in selling vape devices. So, with the customization, you can be all-inclusive in giving away the essential information and the risk factors associated with vaping. In this way, you are letting your customers make an informed decision and gaining their trust and loyalty towards your brand. 

The way you decide to personalize your product packaging makes a huge impact on sales and your brand image. So, take your time with the personalization and make your boxes the best in the market. 

There are a few steps to follow before jumping to the packaging process. Take a look below: 

Understand Your Selling Point 

Before deciding on the packaging design, understand your marketplace. For example, if you are an online retailer, then you must know that the appearance of the products will make all the difference. For example, the customers are just going to see the picture of your products and then order it. 

They will see the packaging as the first thing before ordering. So, for online retailing, appearance plays a major role. Moreover, it is the era of technology, and everyone is connected through the web. When customers order something online, they are more likely to share their experiences online. 

They will share the unboxing videos with their followers. If your packaging is good enough, they will share it with a large audience. This will eventually lead to an increase in your customers, and you will be able to generate more revenue from your business. 

If it happens otherwise, then the chances are that your business will face a failure, and you will not be able to gain the customers’ loyalty and trust. 

If you own a physical shop, you need to make sure that your product packaging is offering something to your customers that the other brands are not. For the physical retail stores, you can utilize custom cardboard boxes, for they offer durability with aesthetics. You need to make sure that you use the packaging solution that keeps the integrity of your products intact and also gives great visual appeal. 

Know Your Target Clientele 

The second step would be to know your target customers. For example, if you are a perfume retailer, then your customers would need luxurious packaging. Likewise, if your products are designed for the specific elite class, then there is a need to invest a considerable amount in the packaging process that will complement your products. 

The packaging should always be in line with the products’ demands and requirements. For instance, if you are selling the coffee, the packaging should curtail the artwork that complements the coffee beans, and also, the colors should do justice to the product. 

Similarly, if you intend to sell fruity items, then the packaging should be colorful and hard to resist. Your product boxes should give the feeling of excitement and surprise to your customers. And make it enticing enough that people find it hard not to grab your product in the pool of retail items. 

Know Your Competition

In the retail world, it is quite significant that you know about the strategies of your competitors. Only in this way will you be able to do better than them. You should be conscious of their weaknesses and strengths. 

For the packaging design, take inspiration from different platforms and come up with unique and exclusive ideas for your product packaging. You should play on the weaknesses of your competitors and bring something better that they are not offering. 

For example, if they are using a plain and bland design, then you can design your boxes colorfully. Similarly, if their boxes are full of artwork, then you can go minimalistic with your graphic visuals. 

Moreover, you can make yourself distinguished by making use of different inserts and add-ons options. This gives you a huge edge over your competition and also is great to gain your customers’ loyalty and trust. 

Choose the Packaging Stock Wisely 

The packaging material is something that you need to choose first in the packaging process. Make sure that you pick on the material that offers durability and sturdiness. It should be able to stand the weight of your products and does not get tampered with during transit and storage. 

Also, ensure that the packaging stock you choose is ideal for customization and is eco-friendly in nature. Consumers are more inclined towards sustainable and environmentally friendly packaged goods. 

Kraft, corrugated, cardboard, and rigid are some of the materials that you can consider for your product packaging. The packaging’s color, texture, font, and shape should be attractive enough to grab the customers’ attention. 

Furthermore, design the logo of your brand in a manner that can create an impression in your customers’ minds, and they keep coming back to you to shop again. Your logo should be impactful enough so that your customers remember it and also advocate your brand with their friends and family. 

The Concluding Remarks 

The packaging process is a crucial one. It has the potential to make or break your brand. If it is done right then, it can bring your desired sales and also will be quite helpful in creating a positive image of your brand. 

It can make your brand known in the vast completion and also will help you promote your products in an efficient manner. 

Guidance Towards the Attributes of Birthstones

By
Anjul Tomar
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0
Guidance Towards the Attributes of Birthstones

Birthstones have been in use by people since the commencement of civilizations. In the beginning chiefs of tribes used to wear the stones for symbol and dignity of their tribes. In that span of history they were unaware about the potential attributes of the gemstones.

Gradually various cultures were developed across the different locations of the world. People started paying heed to education. They also learned about the birthstones and their potential attributes. There are people in the world that also use the gemstone without knowing their meaning. Their intention for use is only beautification.

Birthstones and Various Industrial Zones

Today entry of the birthstones in various industrial sectors is inevitable. For instance, in the current era silicon chips are replaced with diaond chips in the computer industry. Diamond made chips are durable and are efficient.

Experimental results have concluded that diamonds are good conductors of heat, light and sound. Therefore, their application in the speakers improves sound output produced by the speakers.

Scientists have also used the diamonds in the microscopes to observe the particles at atomic level.

Dermatologists prefer the use of diamond for skin proliferation. Further, it is also preferred for the diagnosis of various diseases.

Diamond is the hardest stone, it is used to cut and polish objects. Moreover, its use in the mining and drilling has its own importance.

Association of Birthstones with Zodiac System

Birthstones have associations with twelve positions of the zodiac system. For example Aries Birthstone is at first position in the zodiac system. It has a sign of RAM and an element of Fire. All attributes of the Aries are linked with the Aries Birthstones.

Aries birthstones are two in number. The Aries stone in the dates of March is Aquamarine. Whereas the stone in the dates of April is diamond.

Price Influencing Attributes of Aries Birthstone

\In the present article we are focusing on the traits of the April Aries Birthstone that affects the price of the gemstone.

The price influencing features of diamond are cart, clarity, cut and color. These attributes are also known as 4 C’s of Aries Gemstone.

An Overview of Cart

As Aries Birthstone is a physical quality and it has weight. The measuring unit of weight of diamond is Cart. In the S.I system one Carat is equal to 0.0002 Kg. Carat is further divisible into 100 equal points. Each point of the Carat influences the price of the Aries stone. Remember size and weight of the diamond are two distinct quantities. Never mix them. The recommended size of the one carat diamond is 6.5 mm. Reduction in the ideal parameters can affect the price of the stone.

Clarity of April Aries Birthstone

All mineral birthstones are formed in very deep layers of the earth. Usually chemical changes occur underneath deep areas of the earth. So, the rocks of the stones melt at high temperature and pressure. Some impurities mix with the original stones that influence the outlook of the gemstones. Same happens with the diamond.

The impurities that mix with diamond are known as birthmarks. The birthmarks are classified into the inclusions and blemishes.

The birthmarks that penetrate into the inner surface of the diamond during chemical reactions are known inclusions.

On another hand, the impurities that set themselves on the surface of the stones are blemishes.

The clarity of diamond measures the perfection of the stone. We can seldom have a single diamond without any impurity out of 5000 mineral diamonds. We pronounce such stones flawless diamonds that are very rare and precious.

Importance of Cut

It is obvious that Cut is one main characteristics of the diamond that influences the sheen of the stone. It defines how the incident light entering the diamond, bounces back to the observer. Light ray also refract and disperse from various surfaces of the diamond. So, diamond behaves like a prism.

A perfect or ideal Cut that reflects, refract and disperse light to maximum. On the other hand, deep Cut doesn’t produce optimize glitter as some light is leaked. An Aries Birthstone with shallow Cut never produces high level brightness.

Color of Aries Birthstone

Aries Birthstone Color is one main factor that influences the price of the stone. Diamond is in mineral form exists in all colors but the rarest color is black.

Colors of a diamond are defined in the range from D to Z. D to F range stones are colorless or white diamonds. These diamonds are more precious than others. The stones lower than grade F produce sheen but they are dense in color tone. As they move lower in rage the color tone of the diamond becomes stronger.

Fluorescence is another factor that is affecting the color of the diamond. In fluorescence traces of boron are penetrated into the stone with Ultraviolet rays.

Birthstone Jewelry

Today birthstones are also used in event jewelry. Diamond jewelry is preferred for engagement and wedding events. In addition to all, a diamond ring is one of the selected gifts for the anniversary.

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